Integrated Marketing Communication by
Now in its second edition, this textbook explores the continuing transformation of advertising, sales promotion, and public relations functions within the marketing discipline. The content focuses on emerging new technologies, as well as established digital and legacy media, as the reader is guided through the process of developing and implementing a comprehensive Integrated Marketing Communication plan for companies, organizations, and brands. Clear, concise and practical, the book takes the reader through consumer, market, and competitive research; creative conceptualization; market segmentation, identification of a target audience, and brand positioning; as well as strategic decisions involving the timing, placement, and intensity of advertising, sales promotion, public relations, and brand visibility. The new edition emphasizes the importance of social media, website development, search engine optimization, mobile marketing, brand promotion events, and retail store connectivity.
Politics and Government in South Africa by
Politics and Government in South Africa provides an up-to-date analysis of political institutions in South Africa from the indigenous period to the present. The book examines the ideas that inform the operation of political institutions, political and popular culture, as well as political socialization. It highlights the major theories that have been used to study South Africa and includes an analysis of socio-economic issues, domestic policy, legislature, foreign policy and the judiciary. As well as political scientists, the volume brings in artists and writers to highlight an alternative representation of South African society, and offers different perspectives on government and politics.
An Introduction to Generalized Linear Models by
An Introduction to Generalized Linear Models, Fourth Edition provides a cohesive framework for statistical modelling, with an emphasis on numerical and graphical methods. This new edition of a bestseller has been updated with new sections on non-linear associations, strategies for model selection, and a Postface on good statistical practice. Like its predecessor, this edition presents the theoretical background of generalized linear models (GLMs) before focusing on methods for analyzing particular kinds of data. It covers Normal, Poisson, and Binomial distributions; linear regression models; classical estimation and model fitting methods; and frequentist methods of statistical inference.
Qualitative Research by
This book provides a one-stop resource for all those approaching qualitative research and those revisiting core concepts and issues. It presents a comprehensive overview of this rapidly developing field of inquiry, cleverly combined with practical, hands-on advice on how to conduct a successful qualitative study. The authors break through difficult terminology to guide readers through the choices they will face during research design, implementation, and beyond. Each chapter is then brought to life by an array of relevant, real-life examples from expert researchers around the globe.
Key Issues in Organizational Communication by 
Land-Use Management to Support Sustainable Settlements in South Africa by
This book provides a theoretical and practical foundation needed to change the practice of land use management in Southern Africa. It presents an overview of alternative land use management system for South African municipalities that is economically, socially and environmentally more sustainable than many of the land use schemes in effect at present. Land use management is a component of spatial governance that controls the nature and extent of development to prevent harmful impacts on people and the environment. As the current system with its colonial/modernist planning and regulatory mechanisms were never designed to deal with rapid change, urbanisation and informality, a different form of land development and land use management is necessary.
Gender-Based Violence and Digital Media in South Africa by
This book presents a new paradigm for attending to gender-based violence (GBV) social media discourse among marginalised black women in South Africa. Focusing on the intersections of television and social media, the study charts the morphing and merging of the "inside" of the soap opera and the "outside" of the real world, amid a rise in feminist social media activism.
Strategic Human Resource Management in the Public Arena by
Increasingly the public sector is facing a range of unique and complex challenges. As a result, human resource management is vital in changing organizations, engaging people, and in assisting in the implementation of strategies and objectives. Strategic Human Resource Management in the Public Arena focuses on the specific challenges of the public and non-profit sectors. It takes a managerial approach, focusing on how HR practices and processes can be aligned with an organization's strategic objectives, with each chapter structured around implementing or designing an HR process for an organization's unique setting and strategic priorities.
The SAGE Dictionary of Qualitative Management Research by
With over one hundred entries written by a range of scholars, this dictionary is a must for anyone engaged in business and management research. Each entry covers a method, methodology or worldview and includes a concise definition of the concept in question, a reflective and engaging discussion and where appropriate, a critique, a look at how the concept may develop in the future, and cross references to associated concepts within the dictionary
Public Administration by 
Play in Early Childhood Education by
The topic of play is fundamental to understanding how children grow and learn. Play in Early Childhood Education Second Edition is an essential introduction to the theories behind this play and how it relates to children's development and learning. It enables students and educators to understand the complex learning theories, professional practice and selected government policies that focus on children's play and early learning. This user-friendly text also tackles the rapidly changing contexts where children are raised and educated, demonstrating diverse approaches to play-based learning and considering new insights and possibilities
Physics for Scientists and Engineers with Modern Physics by 
Integrating Theory and Practice in Clinical Neuropsychology by 
Social Identifications by 
Developmental regionalism and economic transformation in Southern Africa by 
Lawfare and Judicial Legitimacy by
Lawfare is a complex and evolving concept with many permutations. It is a term that is used to describe both a judicialisation of politics where the Constitutional Court is called upon to uphold constitutional responsibilities, compensating for institutional failures in the broader democratic space, and instances where there is abuse of the legal process to escape accountability. When the court is dragged into politics, it forces an examination of the legitimate scope of judicial review. This book explains how judicialisation of politics leads to the politicisation of adjudication and further weaponisation of the law. Exploring the judicial-political dynamics of South Africa from 2009 onwards, the work traces the consequences of the judicialisation of politics for institutional resilience and broader constitutional stability.
Revitalizing Relationships by 
Loris Malaguzzi and the Schools of Reggio Emilia by 
Discrete mathematics with applications by 
Biotechnology fundamentals by 
Undergraduate Instrumental Analysis by
This bestselling textbook provides students and users of analytical instrumentation with an understanding of these instruments, covering all major fields of instrumentation. Each chapter provides a discussion of the fundamental principles underlying the techniques, descriptions of the instrumentation, and numerous applications. The chapters also contain updated bibliographies and problems, and most have suggested experiments appropriate to the techniques. This updated edition is ideal for teaching undergraduates and those with no analytical chemistry background how today's instrumentation works and its uses and limitations.
Vander's human physiology : the mechanisms of body function by
Moving beyond the listing of mere facts, Vander's human physiology stresses the causal chains of events that constitute the mechanisms of body function. The fundamental purpose of this textbook is to present the principles and facts of human physiology in a format that is suitable for undergraduates regardless of academic background or field of study.
Global Climate Change by
"Earth's climate is changing. This book investigates the scientific, environmental, social, political and economic aspects of climate change. It enables students to reach an informed opinion and encourages active engagement in finding solutions. It begins with a strong introduction to the scientific factors that drive natural and anthropogenic climate change and expands over three chapters to explore the impact of greenhouse gases on the distribution of solar energy across land, sea, ice and air. The author examines geologically ancient climates in order to highlight possible future scenarios and case studies from around the world highlight the impact of climate change on the physical and human environment.