Everybody Writes
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A hands-on field guide to consistently creating page-turning content that your audience loves. (And that delivers real results.) In the newly revised and updated edition of Everybody Writes, marketer and author Ann Handley improves on her Wall Street Journal bestselling book that's helped hundreds of thousands become better, more confident writers. In this brand-new edition, she delivers all the practical, how-to advice and insight you need for the process and strategy of content creation, production, and publishing. This new edition also includes: All-new examples, tools, resources Updated step-by-step writing framework Added and expanded chapters that reflect the evolution of content marketing (and evolution of Ann's thinking about what works today) The same witty and practical how-to approach How to attract and retain customers with stellar online communication How to choose your words well, sparingly, and with honest empathy for your customers Best practices and ideas for crafting credible, trustworthy content "Things Marketers Write": The fundamentals of 19 specific kinds of content that marketers like you write Inspiration. Confidence. Fun. In this book, you'll discover: Content marketing has evolved. Yet writing matters more than ever. In this new edition of Everybody Writes, you'll find the strategies, techniques, tips, and tools you'll need to refine, upgrade, and (most of all) inspire your own best content marketing.
Financial Inclusion Law and Over-Indebtedness
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The book addresses the current challenges faced by financial consumers in the context of enormous technological developments. This edited collection covers safeguarding financial consumers, encompassing topics such as financial inclusion, data protection and consumer over-indebtedness. Addressing specific issues related to vulnerable consumer groups and the increasing digitization of financial services, it grapples with the emerging challenge demanding that consumers possess technological literacy. The book offers a distinct new perspective, going beyond the traditional understanding of financial inclusion, which typically only considers the possession of a bank account. Instead, it explores new dimensions, including the obstacles consumers face in obtaining credit, establishing a credit history, and coping with issues such as being blacklisted. The book explores diverse strategies for enhancing financial inclusion, such as leveraging data, and open banking. It also scrutinizes the pursuit of credit fairness and examines methods to either mitigate or effectively address over-indebtedness, a persistent and formidable challenge for financial consumers. The book will be of interest to researchers, practitioners, and governmental organisations in the field of finance law and the law of emerging technologies.
Retailing in Southern Africa
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Jurisprudence in an African context
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Jurisprudence in an African Context, Second Edition, is devoted to the philosophy of law in a way that engages earnestly with African thought and the African context. The textbook features primary texts by leading African intellectuals, putting these in critical dialogue with works by Western theorists. It addresses core jurisprudential topics, such as the nature and functions of law, the manner in which judges do and should interpret the law, theories of distributive justice, and accounts of civil and criminal justice. These abstract philosophical issues are considered in the light of both African and Western principles as applied to salient controversies on the African continent
Dean & Dyer's introduction to intellectual property law
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This second edition text is thoroughly revised and updated to address the many , general developments in case law, and amendments to relevant legislation, that have occurred since the publication of the previous edition of this work. In addition, the text addresses the multifarious developments that have occurred within the digital environment, as relevant to trademark and copyright law , and includes discussion of artificial intelligence as an important development in the law copyright
Methods for Developing New Food Products
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¿ Updated and expanded with new materials and chapter, guidance documents, Food Safety Modernization Act (FSMA) requirements, FDA labeling, calculations and more¿ Practical information for product development personnel on ideation sessions, reverse engineering, test panels, cost analysis¿from concept to store shelf¿ Connects marketing, concepts, prototyping, processing, and regulation¿ Designed for university courses and company training
Finance for non-financial managers
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Human resource management in the new world of work : meeting the challenges of Industry 4.0
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The new world of work is characterised by increased globalisation, digitalisation and virtualisation, as well as the continuous emergence of Fourth Industrial Revolution (4IR or Industry 4.0) technologies. These aspects have irrevocably transformed the world of work, placing increased emphasis on HR professionals to be effective change agents. The role of HR professionals is likely to become more pronounced in the future. Given the numerous challenges South Africa face within the context of the Fourth Industrial Revolution, the aim of the book is to provide a South African perspective on human resource management (HRM) within the new world of work
International law
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International Law, Third Edition, offers a rigorous and supportive introduction to public international law for undergraduate and post-graduate readers. The text balances clear, concise discussion with in-depth analysis of international law principles at the international, regional and, where applicable, domestic levels. Offering a conceptual framework that simplifies the complexity of the international legal system, International Law supports learning efficiency and effectiveness and enables readers to achieve mastery of the subject matter. In addition to the core material that is addressed in international law curriculae, this third edition work engages with the many developments and topical issues that have assumed significance for international relations in the 21st century since the publication of the previous edition
Economic indicators
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The fifth edition of Economic indicators covers all the recent revisions of the GDP, the CPI, the PPI, the various labour market surveys, the balance of payments and other economic indicators. All the data that are used to illustrate and explain the various indicators have been updated and, as always, a wealth of data on the South African economy is provided.