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Marketing and Retail Management: Home


This subject guide provides access to the Library's key resources relevant to the field of Marketing and Retail Management.

Explore the different resources and contact your librarian if you need any assistance.



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Due to contractual and licencing agreements, access to some content may be restricted to the Unisa community.

Inclusion in this LibGuide does not imply University or Library endorsement of the ideas expressed.

Social Media Marketing

Important information on the subject of Social Media Marketing with links to pertinent sources including a social media marketing plan, marketing analytics and more

Daily News from Marketing and Media

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Personal Librarian

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Melanie Malan
Samuel Pauw Library 6-16
Muckleneuk Campus

Copyright Notice

In accordance with the Unisa Policy for copyright infringement and plagiarism, you are personally accountable for respecting copyright and licensing requirements. Violation of any of these restrictions could result not only in the loss of your own access to the information resources, but in the loss of access for the entire Unisa community. Disciplinary action may also be taken in terms of any applicable policy or disciplinary code, for example, the Unisa Student's Disciplinary Code.