The Brand Strategy Canvas by
Launching a startup is now easier than ever before. Building a lasting brand, however, remains a mystery for even the savviest of founders. An impactful, recognizable brand is perhaps a company's most valuable intellectual property. And any strong brand starts with a strategy. The Brand Strategy Canvas has arrived to coach you beyond buzzword-laden tips and tricks, and instead offers you thorough, practical techniques to jump-start your strategy creation process. Author Patrick Woods distills fundamental questions to guide your strategy into a revolutionary single-page tool known as the titular Brand Strategy Canvas. The book takes you through each of the simple yet thought-provoking questions of the tool to develop your strategy, including considering audience insight, assessing benefits, creating a positioning statement, and identifying key messages. You will explore real-world case studies along the way and build a message map that ensures your organization drives home a consistent, clear, and authentic message to your target audience.
Introduction to cyber forensics & investigation by 
Theory and Methods in Political Science by
This leading text provides an ideal foundation for study and research in political science, bringing together renowned figures in the field to introduce the key approaches and methods used in the study of politics. The fully revised fourth edition features a considerable updating in the team of contributors and the range of coverage and examples.
Marketing value chain by
Marketing is not a function by itself or a task for just one person. Its success depends on several activities in the marketing value chain. Understanding this value chain is important for companies to stay relevant, and crucial for seeing a return on their investment in marketing. Companies employ and interact with many members of the marketing value chain, and therefore need to be familiar with the relationships between each linkin this chain. Marketing Value Chain is about understanding this value chain, where marketing fits into the chain, and what role marketers play within it"
The Government of Disasters by
This book examines the history of disaster management in South Africa, showing how experts, professionals and policymakers have crafted and implemented disaster policies from the mid-twentieth century to the present day. It assesses the ways in which states become concerned with disasters, the extent to which disaster management contributes toward state formation, and who and what disaster management protects. It also considers the ways in which the politics of protection continuously shift as political regimes change. In telling the story of how policies surrounding disaster protection have evolved in South Africa, the book demonstrates how the security apparatus that shaped disaster management was re-oriented in the twenty-first century towards development, alongside bureaucratic reforms that aimed to democratize the state.
Electoral Politics, Laws and Ethnicity in Africa by
The book will provide the first regionally widespread and thematic look at African electoral systems and antecedent issues such as electoral laws, gender, politics, violence, and youth challenges in Africa. It will enrich the discussion on four country-specific studies within a general regional framework that explains and explores a "home base" viewpoint of what occurs before, during and after elections. The book will bring together a discussion of diverse issues under one umbrella, which has never been done before. This book begins a discussion from an academic's and practitioner's view of elections, contrasting the intellectual discussion with the author's personal experience of practical realities on the ground. Additionally, the book will create long-standing and lasting literature that will compare elections in some of Africa's leading democratic countries, such as South Africa, Kenya, Ghana and Sierra Leone
A Philosophy of Political Myth by 
The Urban Question in Africa by
Since 2007, most of the world's population has lived in urban settings for the first time in human history. Africa is the last (inhabited) predominantly rural continent, but its most rapidly urbanising one. It is undergoing an "urban revolution" (Parnell and Pieterse, 2014) unlike that seen anywhere else in the world for reasons that will be elaborated later. What this means for development outcomes and pathways is one of the most pressing questions facing the region. Africa's urbanisation rate is rising steadily, and this will continue in coming decades (see Figure I.1). The geographical distribution of urban agglomerations is widespread, and some estimates suggest more than 50 cities on the continent have populations greater than one million people (see Figure I.2). Lagos and Kinshasa alone are thought to hold approximately 14 million people each (United Nations Department of Economic and Social Affairs, 2018), although some estimates put the formers' population at over 20 million. Many cities in the region have populations which have grown rapidly in recent decades
Advances in Water and Wastewater Treatment Technology by
This book highlights the several pollutants and their derivatives that exist in water and wastewater, such as pharmaceuticals, antibiotics, personal care products, heavy metals, pesticides, dyes etc., as a result of rapid urbanization and industrialization. Several part pollution is caused by nutrients, organics, and contaminants with low concentration but is highly toxic to human and aquatic environment. This book provides a holistic approach in terms of measurement, monitoring, and recent advances in treatment technologies for water and wastewater treatment and water reuse.
Looking for Information by
This fifth edition of 'Looking for Information' is redesigned to reflect the breadth of research across information behaviour studies, with a new streamlined, six-chapter structure, presenting a refreshed look at people's information needs and seeking practices, while also embracing contemporary concepts such as information use, creation, and embodiment. This edition retains its core purpose by highlighting essential aspects of research on people's information behaviours, including detailed examples from more than 1200 research publications.
International Marketing in Times of Sustainability and Digitalization by 
Logic of Experimentation by
Beyond interpretation: a proposal for experimental performance practices. Logic of Experimentation offers several innovative and ground-breaking perspectives on music performance, music ontology, research methodologies and ethics of performance. It proposes new modes of thinking and exposing past musical works to contemporary audiences, arguing for a new kind of performer, emancipated from authoritative texts and traditions, whose creativity is propelled by intensive research and inventive imagination. Moving beyond the work-concept, Logic of Experimentation presents a new image of musical works, based upon the notions of strata, assemblage and diagram, advancing innovative practice-based methodologies that integrate archival and musicological research into the creative process leading to a performance.
The New Oxford Annotated Bible with Apocrypha by
An annotated text includes such features as maps, timelines, essays, and a glossary of terms.
Entrepreneurship : a South African perspective by
In this fifth edition, all the chapters have been revised substantially and special attention has been given to South African and other case studies relevant to the context of Africa. More emphasis is placed on the post-modern trends of the business world, such as the prominent role of technology and the social impact of businesses. Entrepreneurship is aimed at students at all higher education institutions in South Africa, as well as entrepreneurs, managers, management consultants and trainees, developers and presenters of in-house business courses
Fiscal Policy Shocks and Macroeconomic Growth in South Africa by
This book explores the disconnect between fiscal policy and macroeconomic development in South Africa. It analyses the factors that have contributed to the lack of economic growth in the country over recent decades and outlines an improved fiscal policy framework that increases investment and employment. Particular attention is given to the impact of government debt and its relationship with GDP, the connection between budget deficits and interest rates, and how economic policy uncertainty affects employment dynamics and inflation. This
book provides practical fiscal policy suggestions to increase economic growth in South Africa and Africa more generally. It will be relevant to researchers and policymakers interested in African economics and economic policy.
