Authorship on the Internet is, generally speaking, open and unregulated.
When you use a Search Engine like Google, for example, you will retrieve information published on the Internet that is written by members of the public of all ages, by companies and private commercial enterprises, by organisations, by governments, by institutions and by scholarly authors, to name only a few.
Some of the information will be authoritative and peer reviewed, and some of it will be published without any quality control at all.
Online information is published for many different purposes: to encourage the reader to buy a product, to inform, to amuse, to inspire, to teach, to explain, to deceive, to persuade, to help – and as a researcher you need to scrutinise and critically evaluate search results as they can greatly affect the validity and reliability of your own research.
HOW TO EVALUATE A WEB PAGE
Below are some of the criteria you may apply to evaluate the quality and trustworthiness of the information you will find when searching the Internet