Epic Content Marketing, Second Edition: Break Through the Clutter with a Different Story, Get the Most Out of Your Content, and Build a Community in Web3 by
From the "godfather of content marketing" this completely revised and expanded edition brings marketers fully up to date on the newest content marketing methods and tools, including Web3 When Epic Content Marketing was first published eight years ago, content marketing was just starting to pick up speed in the marketing world. Now, this approach which includes everything from blogging to YouTube videos to social media is the core of most organizations' marketing plans
Native merchants : the building of the black business class in South Africa by 
MIS management information systems by
With its practically focused approach, Bidgoli's MIS 11 helps you explore MIS concepts and advancements that will enhance your personal and professional success. Over 130 real-life information boxes and cases illustrate how the materials covered in the text positively impact your everyday life as well as future career. With this edition's MindTap digital experience, you can strengthen your decision-making skills with "You Make the Decision" interactive case studies that bridge technology and business strategy -- with you as the decision-maker. New concept videos and foundational case studies help you delve deeper into key course concepts, while the micro-course on SQL fundamentals gives you hands-on coding experience. In addition, MindTap's MIS for Life spotlights the latest developments and trends in today's dynamic business world.
New Perspectives on HTML5, CSS3, and JavaScript by
Discover the thorough instruction you need to build dynamic, interactive Web sites from scratch with NEW PERSPECTIVES ON HTML5, CSS3, AND JAVASCRIPT, 6E. This user-friendly book provides comprehensive coverage of HTML, CSS, and JavaScript with an inviting approach that starts with the basics and does not require any prior knowledge on the subject. Detailed explanations of key concepts and skills make even the most challenging topics clear and accessible. Case scenarios and case problems place the most complex concepts within an understandable and practical context. You develop important problem solving skills as you work through realistic exercises. Proven applications and an interesting approach help you retain the material and apply what you�ve learned in a professional environment.
Food and beverage service by
This revised and updated edition of our bestselling and internationally respected title is the essential reference source for trainers, practitioners and anyone working towards professional qualifications in food and beverage service.
- Covers contemporary trends and issues in food and beverage service and offers broad and in-depth coverage of key concepts, skills and knowledge, with developed focus on the international nature of the hospitality industry.
- Supports students in gaining a comprehensive overview of the industry, from personal skills, service areas and equipment, menus and menu knowledge, beverages and service techniques, to specialised forms of service, events and supervisory aspects.
- Supports a range of professional qualifications as well as in-company training programmes.
- Aids visual learners with over 250 photographs and illustrations demonstrating current service conventions and techniques.
From Cover to Cover by
From Cover to Cover has been considered the definitive guide to reading, reviewing, and critically evaluating children's books since its original publication in 1997. Now revised and updated, it remains an invaluable resource offering a fresh, up-to-date look at a fast-changing field.
All-new material includes:
An updated introduction that reflects the many changes in the children's book industry
A section on genres, including a discussion of graphic novels
A section on children's literature blogs
An introduction of two new major genre awards--the Robert F. Sibert Informational Book Medal and the Theodor Seuss Geisel Award
And more than 90 percent of the books cited have been updated to more recent publications!
Business statistics : a first course by 
E-Marketing in the South African context by Rautenbach-Malherbe constitutional law by Marketing for hospitality and tourism by
Marketing for Hospitality and Tourism, 8e is the definitive source for hospitality marketing courses.Taking an integrative approach, this highly visual, four-colour book discusses hospitality marketing from a team perspective, examining each hospitality department and its role in the marketing mechanism. These best-selling authors are known as leading marketing educators and their book, a global phenomenon,is the most frequent adoption for the course. Developed with extensive student and professor reviews, this edition includes new coverage of social media,discussion of current industry trends, and hands-on application assignments
Liengme's Guide to Excel 2016 for Scientists and Engineers by
Liengme's Guide to Excel 2016 for Scientists and Engineers is a completely updated guide for students, scientists, and engineers who want to use Microsoft Excel 2016 to its full potential, whether you're using a PC or a Mac. Electronic spreadsheet analysis has become part of the everyday work of researchers in all areas of engineering and science. Microsoft Excel, as the industry standard spreadsheet, has a range of scientific functions that can be utilized for the modeling, analysis, and presentation of quantitative data. This text provides a straightforward guide to using these functions of Microsoft Excel, guiding the reader from basic principles through to more complicated areas such as formulae, charts, curve-fitting, equation solving, integration, macros, statistical functions, and presenting quantitative data.
Macroeconomics by
A unified view of the latest macroeconomic eventsIn Macroeconomics, Blanchard presents an integrated, global view of macroeconomics, enabling students to see the connections between goods markets, financial markets, and labor markets worldwide. Organised into two parts, the text contains a core section that focuses on short-, medium-, and long-run markets and two major extensions that offer more in-depth coverage of the issues at hand. From the major economic crisis that engulfed the world in the late 2000s, to monetary policy in the US, to the problems of the Euro area, and growth in China, the text helps students make sense not only of current macroeconomic events but also of those that may unfold in the future. Integrated, detailed boxes in the 8th Edition have been updated to convey the life of macroeconomics today, reinforce lessons from the models, and help students employ and develop their analytical and evaluative skills.
Cultural Heritage and Tourism in Africa by
This book reviews the different types of heritage that pervade the cultural environment of Africa and comprise its vast heritagescapes. It also examines the increasing potential for the growth of heritage tourism throughout the entire continent. The contributions in this volume delve into current thinking about space and place and their effects on heritage, mobilities, globalization, colonialism and indigeneity, conflict, identity and nation-building, connections with other regions through migration and the slave trade, and a greater emphasis on the ordinary heritage of Africa, which has long been ignored by tourism scholars and industry representatives.
History in Practice by
Exploring the breadth and complexities of history as a field of study, History in Practice demystifies what historians actually do and the tasks they take on. This study, written by one of the most acute practitioners in the field, examines not only the academic discipline but also engages with the use of historical ideas in the wider world. The new edition features:- A new chapter on history in the digital age, covering the use of information technology in historical practice - Extended coverage of the relationships between history and other disciplines - Fresh material on current trends in the practice of history - Over 35 new illustrations spread throughout the book drawn from around the world. This book is essential reading for all students seeking an understanding of history as a discipline
Business management by portfolio : an integrated approach to project management by
Business management, project management and portfolio management can prove challenging in any context, whether individually or collectively. The first textbook to integrate general management and project portfolio management, Business Management by Portfolio explains the science behind these concepts. It also explains how this approach results in a people-oriented philosophy which attracts (and maintains) talented, creative, and goal-oriented individuals in a dynamic environment because it offers ample opportunities for growth and self-actualization. Though many theories claim to incorporate efficiency alongside value-based leadership, current management theory and practice demand more. Business Management by Portfolio addresses additional management skills, which include: optimal resource- and risk-management, cost-effective strategy implementation, and customer satisfaction, while guiding readers through these concepts by means of relevant contemporary examples
The South African financial planning handbook 2024 by
Endorsed by the FPI, the SA Financial Planning Handbook is an essential text for post-graduate financial planning studies. This work provides the theory you need to know to become a competent financial planner. The SA Financial Planning Handbook is the go-to resource for financial planners in South Africa. It covers all the necessary knowledge requirements and is prescribed for postgraduate studies, a prerequisite for becoming a certified financial planner. It's updated annually to reflect the latest developments in legislation and case law making it a valuable reference for both professionals and postgraduate students. Experience the advantage of industry-leading insights at your fingertips
The Writer's World by
"The Writer's World" series integrates essential elements that are simply not found in other writing books -- a stimulating visual program, thoughtful coverage for nonnative speakers, and effective strategies that address the skill levels of all readers. Authors Lynne Gaetz and Suneeti Phadke draw upon their more than 30 years of combined teaching experience to reach as many readers as possible, by meeting their needs and addressing their individual interests and abilities. The authors' innovative instruction seamlessly infuses material for both native and nonnative speakers, while their exercises and activities encourage active participation and collaboration. The engaging design, open layout, and dynamic images support visual learners and prompt critical thinking.
Performing internal audit engagements by Contemporary issues in administrative management : a South African perspective by Descriptive accounting : IFRS focus by 
Events Management by
Contemporary events management is a diverse and challenging field. This introductory textbook fully explores the multidisciplinary nature of events management and provides the student with all the practical skills and professional knowledge they need to succeed in the events industry. Written by a team of authors with many years' experience of working in the events industry, Events Management: An Introduction is the essential course text for any events management programme
Essentials of organizational behavior by 
The Bass Handbook of Leadership by 
Today's Technician: Automotive Electricity and Electronics Classroom Manual by
The Classroom Manual details the theory and application of electricity, electronics, and circuitry in modern automobiles."--"The shop manual covers real-world symptoms, diagnostics, and repair information. Known for its comprehensive coverage, accurate and up-to-date technical information, and hundreds of detailed illustrations and vibrant photographs, the text is an ideal resource to prepare for success as an automotive technician or pursue ASE certification
Quantitative analysis for management by
Quantitative Analysis for Management helps you develop a real-world understanding of business analytics, quantitative methods, and management science. It does this by using mathematical model building, tangible examples, and computer applications. You're first introduced to models and then you apply those models using step-by-step, how-to instructions and software
Creating Literacy Instruction for All Students by
Creating Literacy Instruction for all Students is the most comprehensive PreK to 8 literacy text on the market – packed with practical instruction and assessment strategies that support the literacy development of all learners. It includes in-depth coverage of every major topic and research-based strategy in literacy education. Readers will gain a thorough understanding of every essential theory and practical technique, then choose which strategies best fit their students’ needs and their personal teaching style.
Chemistry by
Learning chemistry is more than just memorizing facts and formulas. To be successful, you need to understand fundamental chemistry concepts and how to apply them to solve problems. CHEMISTRY, Eleventh Edition, will help you gain the tools you need to succeed in your chemistry course--and beyond. This trusted text has helped generations of students learn to zthink like chemists,y developing critical-thinking and creative problem-solving skills to master even the most challenging problems. An engaging writing style, clear explanations and interactive examples help you build both skill and confidence, so you can study to understand rather than simply memorize. In addition, useful online resources and instant feedback in OWLv2 help bring the material to life and make learning even more effective
Diffusion of Innovations, 5th Edition by
In this renowned book, Everett M. Rogers, professor and chair of the Department of Communication & Journalism at the University of New Mexico, explains how new ideas spread via communication channels over time. Such innovations are initially perceived as uncertain and even risky. To overcome this uncertainty, most people seek out others like themselves who have already adopted the new idea. Thus the diffusion process consists of a few individuals who first adopt an innovation, then spread the word among their circle of acquaintances--a process which typically takes months or years. But there are exceptions: use of the Internet in the 1990s, for example, may have spread more rapidly than any other innovation in the history of humankind. Furthermore, the Internet is changing the very nature of diffusion by decreasing the importance of physical distance between people. The fifth edition addresses the spread of the Internet, and how it has transformed the way human beings communicate and adopt new ideas.
Counselling for African contexts: transformative approaches by
Counselling for African contexts: transformative approaches is a new psychology textbook intended for students enrolled in courses on counselling theories and psychotherapy as part of Bachelor of Arts (Psychology) or Bachelor of Psychology degree as well as on graduate programmes in a range of disciplines. The abundance of case material and practical discussion ensures the book is also of value to practitioners across the health professions
Quality Management Systems by
This book provides a clear, easy to digest overview of Quality Management Systems (QMS). Critically, it offers the reader an explanation of the International Standards Organisation's (ISO) requirement that in future all new and existing Management Systems Standards will need to have the same high-level structure, commonly referred to as Annex SL, with identical core text, as well as common terms and definitions. In addition to explaining what Annex SL entails, this book provides the reader with a guide to the principles, requirements and interoperability of quality management system standards, how to complete internal and external management reviews, third-party audits and evaluations, as well as how to become an ISO Certified Organisation once your QMS is fully established
Encyclopedia of Human Resource Management by 
